Why Social Media is Important to Businesses

Marketing

Social MediaMarketers all over the globe emphasize the importance of social media for their companies saying that a large percentage of their efforts on using social media led to significant increases in visitors to their websites. The claim is half right. The efforts of marketers on social media help to increase awareness of websites and subsequent visits. Nonetheless, the social media itself does not magically transform into visitors to websites.

The underlying fact is that social media is simply a place where most people are today, and the role of marketers is to reach the highest number of the members of a target audience in the most efficient way. Social media gives small businesses this opportunity. There are additional reasons why social media is important to businesses as explained below.

It helps to validate the brand

The use of social media helps a business in informing consumers that the business’ brand is active and willing to serve consumers. The nature of today’s always on, and very targeted media means that most consumers quickly forget about a brand. The high level of competition requires a business to think constantly of new ways to stay relevant to its target consumer market. The affordable way of doing that is to make sure consumers interact with the brand on a continuing basis. Thus, social profiles and pages for the business allow it to gather information from consumers and to keep them updated on business-related activities. This engagement keeps the brand alive and in consumer minds, which is a major determinant of their purchasing decision-making process.

High potential for converting the audience into buyers

benefits of social mediaThe social media platform are useful for directly telling consumers about the availability of a product. The interaction with each consumer gives the business a chance to read into their social profile, explore social circles and build a big audience based on a particular interest. For instance, most people will indicate their interest in a product by following or liking its social pages, and this gives the administrator of such pages an opportunity to interact with the purported fans of the product. Since they already showed interest, it would be easier to convince them into becoming customers by using additional offers and a request to try the offers. Research notes that social media has the potential to offer the highest lead-to-close rate compared to any other marketing option.

It is easy to use

Social media marketing is easy to use and scalable for both small and large business. It can help a business target consumers from a particular region without requiring sophisticated geo-targeting options. Social media uses information profiles of users, and they help the business to limit its exposure to a particular audience.

Furthermore, the business may personify itself and operate as an individual thus making it easy to interact with people online as they follow trending topics and discuss issues that affect them. The informal nature of conversations on social media makes it ideal for addressing noncritical matters of a business that also end up being the most important for influencing a person’s decisions about purchasing products of a given brand.…

Steps to Getting a Good Night’s Sleep

Health

good night's sleepGetting sufficient sleep is the best way to heighten both your physical and mental life. If you don’t sleep for eight hours every day the chances are that you feel tired during the day, you are overweight and have emotional imbalances. However, you don’t have to bother because you can make adjustments to your daily routine to enhance your sleep, cognitive ability, and emotional balance. Additionally, you will feel more energetic throughout the day when you get sufficient sleep. Discussed below are steps to getting a good nights sleep.

Regulate your exposure to light

Your sleep cycle is regulated by a hormone by the name melatonin whose levels are determined by exposure to light. When it’s darker, your body produces a lot of melatonin making you sleepy. On the flipside, when you are exposed to light its production significantly declines to make you feel awake. So avoid using your phone, computer or tablet one or two hours before retiring to bed because the blue light they emit will rob you of your sleep.

Exercise frequently

Folks who exercise regularly receive better sleep at night and stay alert during the day. Studies show that frequent exercise relieves the symptoms of insomnia as well as sleep apnea and raises the hours that you spend getting deep and restorative sleep. When exercising be patient and develop a workout habit that lasts. Try as much as possible to work out at least three hours before sleeping. If you still struggle to get the sleep you can do your workouts even earlier.

Eat and drink smart

What you eat throughout the day will determine how well you sleep, particularly just before you retire to bed. Avoid eating foods or drinks that contain caffeine and nicotine because studies reveal that they can affect sleep up to twelve hours after use. And that is not all. You should stop taking big meals at night and reduce your intake of sugary foods during the day because they can make you have a sleepless night.

Upgrade your sleep environment

You should sleep in an environment that is noise free. If you cant, eliminate the noise from traffic, neighbors or other people in your household you can try using a sound machine. Furthermore, make sure that your room is cool and well ventilated. If your bedroom is too hot or cold, the chances are that it will affect the quality of your sleep.

Keep a routine

Just like you have a work out routine or a diet plan, you should keep a routine if you want to assure getting sufficient sleep daily. GFor instance, you can take a warm shower, read a book, or drink non-caffeinated tea before sleeping. Whatever you decide to do you must always remember that consistency is the key to success.

It’s true that most of us have a busy life. With multiple priorities pulling us towards every direction, a lot of people tend to sacrifice sleep. Unluckily, an unhealthy night of sleep can have lasting effects apart from physical tiredness. Note that sleep functions as prime recovery time for your brain and body. Hopefully, the steps as discussed above will help you to sleep soundly.…